Although landing pages are quickly accessed by the majority of internet users, they represent a unique aspect of the online experience.
You can receive a ton of results or very few when you type in a search query. In any case, there’s a risk the content you’re looking for won’t show up in the results. That can be annoying, particularly if the information you’re seeking for is obscure or personal at mailchimp.com
In addition, the likelihood is that you will be directed to an uninteresting sales pitch if you click on a link believing you will be taken to something of interest at mailchimp.com
Your audience may be more likely to find your business when searching if you have a landing page. Most significantly, though, is that your landing page unequivocally states that they have arrived at their destination mailchimp.com/resources/landing-pages-design-tips/
A landing page must to be elegant, straightforward, and hardware-friendly. A landing page resembles a book’s cover. It should be visually appealing and clearly convey the contents. However, let’s clarify a few things about landing pages before continuing at mailchimp.com
How does a landing page function and what is it?
Landing pages are an effective tool for attracting new clients, educating consumers about your offerings, and increasing conversion rates at mailchimp.com
A website’s homepage is usually intended to give a broad overview of the business; however, by concentrating on a single short-term objective, landing pages assist in increasing sales or signups and fostering client loyalty. A clear, straight call to action (CTA) can be used on landing pages for special campaigns, targeted audiences, events, or promotions to make it simple for people to join your audience or purchase your goods at mailchimp.com
A landing pad and a landing page are similar. It need to be obvious and simple to locate. However, it is far from limited to that. A landing page allows you to:
Permit guests to subscribe to a newsletter
- Advertise your content
- Promote a good or service
- Give discounts
- Introduce the offers and activities.
- Provide a complimentary trial.
- Provide free consultations or demonstrations
A landing page is a stand-alone webpage designed to entice visitors and collect data on a particular topic. It serves as a location to gather prospective leads and use a call to action to start them along the sales funnel at mailchimp.com
A landing page usually lacks navigational elements, in contrast to most other web pages. It serves as a destination and a means of directing users farther into the website. It resembles an airport in this sense. Once tourists disembark, they are unable to simply hop in their cars and head to the beach. They must pass the gift shop on foot. That is the general notion at mailchimp.com
To sum up, a landing page can or ought to do the following four tasks:
- Make sure to greet visitors to your website clearly.
- Give visitors the option to register and become a lead (or to begin the registration process).
- Compile user data
- Drive visitors to your website via your sales funnel
You can create and publish as many landing pages as you require using Mailchimp, all from the same platform that you use to handle your other digital marketing campaigns. Building pages is a pleasure with our user-friendly drag-and-drop editor, and every page you create is responsive, so it looks fantastic on any device. They are also completely free at mailchimp.com
Tips for designing landing pages
Landing pages are still somewhat basic. Bring them in, get their names, and send them shopping. There’s nothing to it, is there?
There are a couple components to it, actually. In order for your landing page to function properly when consumers take an action, it must first satisfy these goals in a resource-light and on-brand manner. It’s something that developers and designers need to think about. But while you’re creating your landing page, there are a few items you should cross off your list at mailchimp.com
Establish your objective.
Prior to beginning, you should decide what you want your landing page to accomplish. With two landing page themes to select from—a registration page or a product page—Mailchimp simplifies that process for you. A product page is where you sell your products, but a signup page helps you expand your audience by providing a form for people to join at mailchimp.com
Think about your target.
By considering who your target audience is and the message you want to get over to them, you can make your landing pages more relevant and raise your conversion rates. Consider developing many landing pages, each aimed at a distinct audience segment, as an alternative to providing everyone with the exact same experience at mailchimp.com
For instance, if you own a clothes company, you may create a number of landing pages with material catered to buyers in certain regions of the nation and, where appropriate, an urgency clause at mailchimp.com
One landing page might be made to promote swimwear to individuals in warmer climates, and another could be made to highlight your winter collection to people in colder climates. You might make a landing page that encourages audience signups and distribute it on social media. Then, you could create another, showcasing best-selling items to drive sales, and include a link to it in an email campaign sent to VIP clients at mailchimp.com
Consider developing many landing pages, each aimed at a distinct audience subset.
Select the kind of landing page.
It could be a good idea to select one or more of the many effective landing page concepts before getting started. Below, we’ll discuss what those are. However, it’s important to remember that these kinds of landing pages have been operational for a very long time in millions of various configurations at mailchimp.com
This indicates that they have been measured, tried, tested, and shown to be effective for high landing page optimization. Therefore, it makes sense to adhere to the formulas. As an alternative, you may examine the landing pages of your profitable rivals. Naturally, you don’t want to imitate them, but it can’t harm to borrow some of their design motifs at mailchimp.com
Make captivating headlines
- The news industry is aware that the majority of readers simply look at the headlines. This is a problem in sales as well.
- Attention-grabbing headlines grab readers’ attention. In sales, it’s all about giving them what they want—value—in a few succinct words.
- Run an A/B test to determine whether a different headline will perform better if you’re not sure if your headline is drawing in your target audience.In A/B testing, headlines will be compared to see which is more popular.
Compose persuasive copy.
Similar to email and ad marketing efforts, landing pages work best when their language is succinct, consistent with your brand, and pertinent to your target demographic at mailchimp.com
Your page’s headline should catch readers’ attention as soon as they land on it.
Your message’s body should be brief, straightforward, and educational. If necessary, use bullet points to make it easier to read at mailchimp.com
Keep your calls to action concise and obvious. Consider the stage of purchase that your target audience is in, and then adjust your call to action appropriately.
Provide your contact details in your footer so that clients may reach you with any queries or concerns.
Make use of lovely pictures
Through Mailchimp’s adaptable Content Studio, you can access a searchable Giphy library. If you connect your store, we’ll even automatically bring in your product photographs. With a few clicks, you can add visually appealing backgrounds, eye-catching product images, or attention-grabbing visualizations to draw in clients. Additionally, you may use resources like Unsplash and Pexels to select the ideal image for your landing page that complements your color scheme at mailchimp.com
For more inspiration, view these examples of landing page designs.
Provide thorough product details
Landing pages, particularly those created to assist you in selling your goods, provide you the chance to draw attention to a particular item and persuade visitors to purchase it. A high-converting landing page should have detailed product information and should go into further detail about key features like measurements and size.
Compose an engaging description of the product.
A well-written product description that explains exactly what you’re selling and why it’s a desirable purchase is one of the most crucial components of any product page. The copy on your product page should be relevant to your target demographic and on-brand, much like the rest of your marketing collateral. You may convert visitors into clients with the aid of effective copy at mailchimp.com
Adopt a direct approach.Customers should be able to quickly and easily understand the initial description they see on your product page, as most visitors skim websites rather than reading them.
Expect inquiries.Customers will want to confirm that they are purchasing precisely what they are. Even while it’s unlikely that you’ll be able to answer every query that might come up, you still want to make sure that customers are well-informed enough to make decisions about purchases. For instance, if you’re selling apparel, let customers know what kind of fabric it is and how the item should fit at mailchimp.com
Use pictures to make your product come to life.
- Online shoppers must rely on product photographs to make their purchasing decisions because they are unable to physically contact with the objects.
- Verify that the images on your page accurately depict the texture, size, color, and any other features of your product that your target audience could find interesting.
- It is better to have several photos than just one.A set of images is frequently more persuasive when making a purchasing decision than a single one.
- Thankfully, the majority of mobile devices have strong cameras (as well as integrated editing software), so even if you’re not an expert photographer, you can easily capture as many interesting, high-quality pictures for your online business as you require.
- Present various viewpoints.Make it easier for your buyers to see the item in person by providing a variety of proximities and viewpoints in your photographs. Try to include at least one photo that shows scale when you arrange your shots.
- Make use of photos that reflect your lifestyle.Lifestyle photos assist prospective buyers visualize how they might use your products in their daily life and communicate the story of your brand. Include settings, figures, and accessories that will help your audience understand the product you’re selling better.
Establish credibility with reviews
Have you ever looked up reviews online before deciding on a company or a product? If so, you are well aware of the direct impact that online reviews have on businesses, as customers are interested in what other customers have to say at mailchimp.com
Utilize the compliments you’ve gotten from your clients by putting their endorsements right on your landing page. Their endorsements can not only aid in the promotion of your company or goods, but they may also be the last push that potential buyers require to make the ultimate purchase choice.
Include coupons or savings
Promo codes and coupons are among the best resources for increasing sales and signups. When creating landing pages for your company, think about incorporating special codes or other promotions as an added perk to entice customers to become members of your audience and complete a transaction at mailchimp.com
Each landing page can function independently of your website, store, and other marketing efforts and be tailored to a particular audience segment. In this manner, you can promote an incentive to a subset of your audience without compromising any of your other marketing campaigns or promotions.
Additionally, you can create as many landing pages as you like with Mailchimp, so feel free to play around with your designs and A/B test various layouts. Then, use our enlightening reporting and analytics tools to determine which version receives the most visits, clicks, conversions, and better user experience overall at mailchimp.com
Make a proposal.
A free sample or other bonus is something else that many landing pages include in addition to coupons and discounts.
Giving them the impression that they have a chance to score something for free or at a steep discount by checking back frequently is part of the plan. Make the offer seem time-sensitive or action-dependent, so that the recipient must take action within a specific time frame in order to receive the benefit.
Distribute your page
It’s time to start promoting your own landing page to your audience after you’ve developed and launched it. You may choose how often (or rarely) you distribute the URL of your personalized landing page, so think about the page’s purpose before deciding which of your other marketing channels would best help you achieve your objectives at mailchimp.com
For instance, you could use digital ads to direct traffic to your landing page if you want to expand your audience. Alternatively, you may decide to put a link in an upcoming email marketing campaign if your objective is to sell a new product. Utilize your various marketing channels wisely and strategically.
Make a strategy for attracting new members and clients.
It’s critical to have a strategy in place for those who convert as you grow your audience by adding new contacts and generating sales through landing pages. Using segmentation and marketing automation solutions from Mailchimp, you can keep in touch with your customers by providing them with relevant and personalized content that makes them feel valued at mailchimp.com
A welcome series that is sent automatically to all new signups via a designated landing page might help you maintain the dialogue and bring in new clients. When someone makes a purchase, you can also create and send them customized invoices, order notifications, and other customer notification emails. Alternatively, automatically get in touch with customers to express gratitude for their purchase, offer useful product details, or inquire about their experience.
An automated welcome series sent to all signups via a designated landing page will continue the conversation and expose new prospects to your company.
With these pointers, you’ll have all you need to develop landing pages that improve clicks and signups, lead generation, and sales for your company. Landing pages are a great tool for driving conversions at mailchimp.com
Examples of landing pages
Examining existing landing pages might be helpful in understanding what constitutes a strong landing page. These are a few of the top-performing landing pages available at the moment.
Netflix
Although it’s not the most attractive landing page available, it accomplishes its goals quickly and easily. The user may easily identify that they are on the Netflix website thanks to the brand name and emblem in the upper left-hand corner.
Subtly conveying the abundance of possibilities is a backdrop of movie thumbnails that interrupts the scene. The fundamental value proposition, “Unlimited movies, TV shows, and more,” is placed on top of this at mailchimp.com
Additionally, a search area is provided to the user so they can begin selecting the desired programming right away. Last but not least, a further well-liked option is located in the bottom third of the screen and cleverly promises wide compatibility.
Goby
The colors they utilize on the electric toothbrush landing page are what really set this one apart as a wonderful example of a landing page. The soft tones of pink, blue, and white allude to everything being dental and hygienic. It is a masterful example of image psychology when objects in the pictures appear to be made of the same substance as dental models at mailchimp.com
Their value proposition, “Modern Luxury Meets Everyday Brushing,” is succinctly written in the front and center. Directly beneath it is a “shop now” CTA button, which guarantees that no potential customer’s time is lost and directs them to make the purchase of the available products. Next, a display of client happiness can be found at the bottom.
Doordash
This landing page resembles Netflix’s a little. With its lower 1/3rd and upper 2/3rd, it offers some versatility. After all, some individuals require delivery of food, while others require a side gig. Though it rhymes, which is great, and it kind of sticks in your head, “Restaurants and more, delivered to your door” puts the core value proposition front and center.
There are also a few rather messy-looking food items, although not really messy. This conveys a feeling of informality and freedom. The most significant element is that the image has snack and health food. The caption reads, “Get anything you want, don’t worry about it.” Thus, no beats were skipped. Here’s where color psychology comes in: hunger is represented by the rich red background and texture. To ensure there is no messing around, there is also the central entry form. Pay attention if you deliver food.
Amazon
People typically visit websites like Amazon in search of a certain product or category of products. Perhaps even more frequently, visitors arrive after clicking on a blog post that highlights the top 10 products in a particular category.
Nevertheless, one could wonder why Amazon maintains landing pages at all. To be sure, some customers still purchase at other stores, but Amazon’s landing page does a good job of converting them. It’s straightforward, with a gentle blue and white background design, and it features multiple product categories up top. It notifies you that quick and free delivery is available and makes note of possibilities. That is all the information customers require in the most straightforward way for a landing page at mailchimp.com
Encourage conversions
The most common arrangement we observed when perusing landing page samples was the horizontal, upper 2/3rd and lower 1/3rd. Its straightforward format makes information flow smoothly. It could be the ideal layout for you if you’re eager to start making your own landing pages. Just bear in mind to make your main selling point succinct, direct, and in one place before beginning to provide alternatives.
Ultimately, the goal is to convert visitors into customers. For this reason, the effectiveness of your landing pages is crucial. Let them in, show them that you appreciate them, and provide for their needs with as little interruption as possible. MailChimp’s clever analytics, stylish design, and other features may help you transform your landing pages into lead-generating machines. To learn more about what we can do for you, contact us right now.
